Wednesday, February 15, 2012

HOMI BATTIWALLA IS THE NEW CATEGORY DIRECTOR OF PEPSICO

Homi Battiwalla
PepsiCo India announces the appointment of Homi Battiwalla as the Category Director - Colas, Hydration & Mango Based Beverages

New Delhi, Tuesday, February 14, 2012: PepsiCo India, today announced the move of Homi Battiwalla as Executive Vice President - Colas, Hydration & Mango Based Beverages. Homi takes over from Sandeep Singh Arora, who after a successful stint of four years, has moved from his current assignment with the company to pursue other interests. A 15-year veteran of PepsiCo, Homi takes charge of the marketing role for the Cola category (Pepsi, Diet Pepsi) along with his current responsibilities.

Speaking on the appointment, Deepika Warrier, Executive Director - Marketing, PepsiCo Beverages, India said, “Homi’s rich experience and in-depth understanding of the beverage industry, positions him well to lead the marketing responsibilities for brand Pepsi as we look forward to continue the brand’s winning performance. Homi has been singularly responsible for some iconic brand building & marketing on brand Slice and consistently positioning Tropicana in the breakfast nutrition space. He has proven his leadership skills in successfully growing the juice & juice based drinks category for PepsiCo.”

“On behalf of the whole PepsiCo family, we would like to thank Sandeep for his invaluable contribution to our India business and wish him all the best for the future”, she added.

Homi joined PepsiCo in 1997 as a Management Trainee. After the initial stint in the sales and distribution team, he became a part of the marketing team. Over the years, he has worked across various beverage brands including Mountain Dew, 7UP, Tropicana, Aquafina and Mango Slice. Homi has been a key contributor to the growth of PepsiCo India, especially creating salience & equity for brands like Slice & Tropicana in the Indian market through successful marketing campaigns. He holds a BE degree in Electrical & Electronics Engineering from Birla Institute of Technology, Mesra and an MBA in Marketing from Faculty of Management Studies, University of Delhi.

About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in

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