Saturday, February 18, 2012


Mumbai, February 18th 2012: Following the success of its existing digital stores, Reliance Digital, the consumer electronics & durables arm of Reliance Retail announced the launch of its fourth store in Mumbai at Phoenix Market City, Kurla on Lower Ground Floor, LBS Marg, on February 18, 2012.

The swanky new Reliance Digital store at Phoenix Market City is spread over 9740 sq.ft, and is every shopper’s delight, offering consumers an excellent choice of over 4000 products with over 200 international and national brands. The complete collection of Consumer electronics like the latest LED & LCD TVs, Home Theatres, Digital Cameras, Mobile phones, IT & Accessories, as well as the entire Apple range are available under one roof at Reliance Digital.

On the occasion of the new store launch in Mumbai, Brian Bade, CEO, Reliance Digital, highlighting the brand’s offerings said “We are delighted to open our 4th Reliance Digital store in Mumbai. We have got an overwhelming response from our existing stores in Lokhandwala, Vashi and Thane and are pleased to expand the same shopping experience to our customers in this part of the city. Thanks to the loyal customers Reliance Digital now has 57 stores in India and we look forward to open new stores in the coming months."

With the largest spread of products at various price points across all major product categories, Reliance Digital is a one stop shop for all technology solutions in the field of Consumer Electronics like Home theatres, Televisions, LCD TVs, digital cameras and music systems; Home Appliances like washing machines, microwave, Air Conditioners, refrigerators; Information Technology and Telecommunications like Laptops, mobile phones and the widest assortment of products and accessories of both national and international brands. 

About Reliance Digital
Reliance Digital is the consumer durables and information technology concept from Reliance Retail. Reliance Digital seeks to fulfill the dream of every Indian, be it through its nationwide network of conveniently located stores or through its presence on the web, by providing a delightful shopping experience of products & solutions and helping them bring home the latest & best in technology from the widest selection at the lowest assured price with complete peace of mind through lifelong support.

With over 200 international and national brands and over 4000 products at amazing prices, Reliance Digital has the largest display of models to help you find the right solution that fits your lifestyle. The range at Reliance Digital spans, Audio and Video products (TV's, DVD players, Car Audio players), Electronic Musical Instruments and Digital Cameras, Gaming Consoles and Games, Computers and Peripherals, Mobile and Fixed line instruments, Durables like, Air Conditioners, Refrigerators, Water Purifiers, Kitchen and Home Appliances.

At Reliance Digital, you get to touch, try and feel every product before you make your decision. The specially designed Experience Zones (for high-end entertainment systems like home theatres, televisions, home and car music systems) simulate exact conditions to familiarize you with your product. The trained staff will be only too happy to understand and advise on the optimum choice of products meeting your needs. What more, Reliance Digital is backed by Reliance ResQ, the service arm that is available for support all 7 days and fully geared to provide end to end solutions. For more information, log on to

About Reliance Retail Limited:
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
"Reliance Market - a concept for local traders and small businesses
" Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Delight - a non vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Trends - an apparel specialty concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance Time-Out- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept

About Reliance Industries Limited:
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of ` 2, 58,651 crore (US$ 58.0 billion), cash profit of ` 34,530 crore (US$ 7.7 billion), net profit of ` 20,286 crore (US$ 4.5 billion) and net worth of ` 1,51,540 crore (US$ 34.0 billion) as of March 31, 2011.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 100th in terms of profits. RIL ranks 68th in the Financial Times ‘FT Global 500’ list of the world's largest companies. RIL is ranked amongst the ‘50 Most Innovative Companies - 2010' in the World in a survey conducted by the US financial publication - Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.

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