Monday, February 20, 2012


A new diamond jewellery collection
that gives you the look of a Solitaire at a fraction of the cost.

Mumbai, February 18th, 2012: For eternities the inherent mystical appeal of solitaires has captivated women all over the world. Though every woman dreams to own one, it’s a common notion that solitaires are preserves of the elite class. It’s all about romancing the stone, and that is exactly what Reliance Jewels, the leading branded jeweller in India, has done by launching — 'Solitaire Illusions' collection. Comprising artistically designed techniques, 'Solitaire Illusions' is an exquisite range of earrings, pendants, rings with most intricately set Diamonds creating the perfect illusion of a Solitaire. This elegant collection will be available at fraction of Solitaire prices at all Reliance Jewels showrooms in your city.

Keeping in mind elite, modern, highly fashion conscious and with the emerging fashion trends, Reliance Jewels Solitaire Illusions collection is a one-of-its-kind design with a unique and contemporary look. Crafted from rare and pure Diamonds, the designs are intricately embedded with diamonds to impart and create a perfect illusion with distinctive appeal and style. Known for its product innovation and design expertise, this magical artistry from Solitaire Illusions line is surely going to provide today’s woman a chance to express her sense of individuality.

Affordably priced starting from Rs.19000/- “Solitaire Illusions” comprises of a wide range of designs in comprising of earrings, pendants and rings, available at all Reliance Jewels stores across the country.

Commenting on the launch of the Solitaire Illusions Collection in Mumbai, Ashok Kaul, Sr. Vice President & Business Head, Reliance Jewels said, “The purchase of a diamond solitaire is an emotional event, and something that will last a lifetime. Diamond Solitaires being very expensive and niche, most discerning customers tend to reluctantly shy away on making a purchase decision. Through an extremely innovative and path-breaking move Reliance Jewels has crafted the 'Solitaire Illusions' – a collection of assembled diamond jewelry that recreates the perfect look of the solitaire. The collection will offer elegant individual pieces and sets at attractive prices, thus giving wings to that dream of owning a solitaire. We are proud to have launched the Solitaire Illusions collection from Reliance Jewels to provide our customers the ultimate gift that one could give oneself or loved ones, without paying a fortune for it.”

Every piece of jewellery from the “Solitaire Illusions” collection lays its promise of elegance, femininity and sensuality, exemplifying the treasures of the floral world. The unmistakable flower yet in contemporary forms takes a new dimension with studded diamonds. Designed just right to make a woman feel special and unique, this collection depicts the beauty, sensuality and femininity of today’s stylish & contemporary woman. The collection is a reiteration of Reliance Jewels’ ambition to fulfill every India woman’s dream of owning a Solitaire.

At Reliance Jewels, customers are assured of 100% purity as it offers only 100% BIS Hallmarked Gold. Also, each and every diamond is 100% Internationally Certified by Independent Certification Laboratories. Thereby customers are assured of complete purity of gold and quality of diamonds. All the stores also have a Karat meter through which the purity of any gold jewellery can be accurately checked free of cost.

Reliance Jewels, customers get 100% value with the lowest gold and diamond rates, no wastage and competitive making charges assuring 100% satisfaction. In case a customer has a specific design in mind, they can also avail of the customized jewellery making services.

Reliance Jewels, offers gold and Diamond jewellery (in 22 and 18 karat gold) in many traditional, western and fusion looks. The Reliance Jewels retail chain currently includes 34 exclusive showrooms in 24 cities, one of India's largest jewellery retail store chain.

About Reliance Retail Limited:

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates

"Reliance Market - a concept for local traders and small businesses
" Reliance Fresh - a neighborhood store concept
" Reliance Super- a super mart concept
" Reliance Mart - a hyper market concept
" Delight - a non- vegetarian offering
" Reliance Digital - a consumer durables and information technology concept
" iStore by Reliance Digital- an Apple specialty store concept
" Reliance Trends - an apparel specialty concept
" Reliance Footprint -a footwear concept
" Reliance Jewels - a jewellery concept
" Reliance TimeOut- a books, music & entertainment concept
" Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
" Reliance AutoZone - an automotive specialty concept

About Reliance Industries Limited:

Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of ` 2, 58,651 crore (US$ 58.0 billion), cash profit of ` 34,530 crore (US$ 7.7 billion), net profit of ` 20,286 crore (US$ 4.5 billion) and net worth of ` 1,51,540 crore (US$ 34.0 billion) as of March 31, 2011.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of 'World's Largest Corporations' and ranks 100th in terms of profits. RIL ranks 68th in the Financial Times ‘FT Global 500’ list of the world's largest companies. RIL is ranked amongst the ‘50 Most Innovative Companies - 2010' in the World in a survey conducted by the US financial publication - Business Week in collaboration with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest ‘Sustainable Value Creators’ for creating the most shareholder value over the decade in the world.

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