Saturday, February 25, 2012

SAMSUNG LAUNCHES SERIES 5 ULTRA NOTEBOOKS

Samsung Series 5 Ultra Notebook
Mumbai, 23rd February, 2012: Digital technology leader, Samsung Electronics, today announced the launch of its new Series 5 Ultra notebooks. A family of extremely portable, no compromise Ultrabooks, the Samsung Series 5 boasts a slim design profile with a rich feature set and an Intel® Core™ i5 processor. The Series 5 Ultrabooks, available in 13” and 14” screen sizes, redefine the computing experience by offering users top-of-the line performance, with near instant starts using FastStart and the innovative ExpressCache™ storage, all in a stylish yet sturdy design. Designed with consumer feedback in mind, the 14” model is also one of the first in the market to feature a built-in DVD drive and SD card slot, giving users the ability to easily access software, movies, photos and more.

Launching the new Ultra notebooks, Mr. Ranjit Yadav, Country Head -Samsung Mobile & IT said, “The Series 5 Ultrabooks are a true showcase of Samsung’s capability to innovate and bring to life products that are designed keeping in mind the requirements of our consumers. With the Series 5, our consumers will be able to enjoy superior performance, great looks and complete portability. With the launch of Samsung Ultrabooks, we are creating a new segment within the Notebook space.”

Enhanced Features for Superior Performance

Performance alone is insufficient without enough space to store your data. Despite the recent trend of cloud storage, local storage is still preferred among users on a daily basis. The Series 5’s performance is matched by its storage capacity, with the 14’’ model delivering up to 1TB of storage capacity and the 13” model delivering up to 500 GB, thus ensuring that users never need to carry additional storage devices with them. The performance has been further enhanced by the extended battery life. The Samsung Series 5 Ultra delivers up to 6.4 hours of battery life on a single charge, to make sure users enjoy the ultra features throughout the day. The Samsung Battery Life Plus is a true anti-aging battery technology which keeps 80 percent of the cell’s original capacity in a life cycle lasting up to 1,500 charging cycles / three years. This ensures that the battery can last up to five times longer than other notebooks. ExpressCache™ features enhanced overall performance, including the ability to boot up in just 20 seconds and wake up in around two seconds, as well as faster start times for frequently used programs and up to 2x quicker web browsing.

Light, Powerful and Ultra-mobile

Taking its design cues from Samsung’s existing popular Notebook PC lines, particularly the high-end Series 9, the Series 5 Ultra features sleek lines and a cool, sophisticated design.

To ensure ease-of-use while on the move, the 13” variant is just 14.9~17.6mm thin and 1.42kg light (w/SSD). It features the Intel® Core™ i5 processor with 8GB memory, up to 500GB storage and 16GB iSSD with ExpressCache™. Consumers can also choose from a 128GB SSD or 258GB SSD as their preferred storage. To offer maximum connection to other devices, the 13” model also carries a full-size HDMI port along with one USB 3.0, two USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam.

The 14” model is equipped with Intel® Core™ i5 processor and has 8GB memory and 16GB iSSD with ExpressCache™ system offers exceptional performance. For larger storage and heightened visual experience, it can accommodate up to 1TB storage as well as an AMD Radeon™ HD7550M 1GB graphics card. An integrated Optical Disc Drive is also installed for maximum convenience. In terms of connectivity, the 14” model offers full-size HDMI, VGA, two USB 3.0, one USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam. All the above features are packed into a 20.9mm thin and 1.84kg light chassis.

Whether you’re sharing vacation photos with friends or giving a presentation to clients, images come alive on the Series 5 Ultrabook’s 13.3” or 14” 1366 x 768 high resolution display with Samsung’s SuperBright Technology (300 nits). With 16 million color saturation and an easy-to-view matte screen, users enjoy the high quality visual experience in a wide range of environments, both indoors and out.

Pricing of Samsung Series 5 Ultra Notebooks in India

The 13” and 14” Ultrabook models will retail at INR Rs. 48,990/- and Rs. 54,390/- respectively.

“The launch of Samsung Ultrabooks will strengthen our NotePC offering in the consumer space and together with our enhanced NotePC lineup this year, will help us to significantly consolidate our position in the Indian market,” states Mr. Yadav. The Samsung NotePC range is available in the price range between Rs 14,990/- to Rs 100,000 /-.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.


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