Wednesday, March 28, 2012

COCA-COLA PRESENTS GOLDEN CAN TO SACHIN TENDULKAR

Mr. Sachin Tendulkar with Mr Wasim Basir, Director, Intregated Marketing Communications,Coca-Cola India and
Mr. Tushar Gokuldas , Brand Director, Adidas at the Felicitation Ceremony for Sachin Tendulkar on completing his 100th century

Mr. Sachin Tendulkar with Mr Wasim Basir, Director, Intregated Marketing Communications,Coca-Cola India at the Felicitation Ceremony for Sachin Tendulkar on completing his 100th century


Coca-Cola India Presents Sachin Tendulkar with Golden Can to
Celebrate His Remarkable and Historic 100th ton


Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India presented the limited edition Golden Can to Master Blaster, Sachin Tendulkar at an event held in Mumbai today to commemorate his remarkable feat of achieving the 100th ton.

Speaking on the occasion Wasim Basir said : "Coca-Cola is privileged to be associated with Sachin Tendulkar. The legendary cricketer has been a true icon of "happiness" and epitomizes skill, confidence and country before self. Each time Sachin scores well, 1.2 billion people across India, "Open Happiness".

Mesmerized by his talent, consistency, honesty and humility, for the first time in its history, Coca-Cola India put a celebrity on its Cans. We made this exception for one of India's great sons as our special tribute to the Master. This week we are releasing the 10th can of the series and it is my honor to present this first can of the first batch produced to this legend. I do this on behalf of the 25,000 people strong Coca-Cola family in India. Once again, I would like to congratulate Sachin and wish that he continues to do the impossible and inspire us to create such iconic campaigns in the future".

Product details:

Price: Rs 20

Available: All markets

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