Monday, March 26, 2012

GREATER BANK UNVEILS ITS NEW CORPORATE IDENTITY

Greater Bank Chairman Mr. Narendra Kumar Baldota & CEO Mr. BVR Sarma

Mumbai, March 23, 2012: Greater Bank unveiled its new corporate identity and logo in its 60th diamond jubilee year. Mr. S. Karuppasamy (Executive Director, The Reserve Bank of India) unveiled the new logo in the presence of Mr. Narendrakumar A. Baldota (Chairman, Greater Bank), Mr. BVR Sarma (CEO, Greater Bank), Directors of Greater Bank and other distinguished guests from the banking and business fraternity.

Mr. Narendrakumar A. Baldota, Chairman, Greater Bank, said, “As we enter our 60th year of service to the people of Mumbai, Navi Mumbai and Thane districts, Greater Bank is now poised to move closer to being a full service bank. Our Bank charts an ambitious growth path by unveiling 24X7 banking through E-Lobby at all branches; 24 X 7 Interbank Mobile Payment Service, new branches; new offsite ATMs and access to India’s largest network of shared ATMs. We are proud and privileged to celebrate our diamond jubilee year in 2012, which is also the United Nations’ International Year of Co-operatives year. Greater Bank has planned a series of events throughout the year as part of our Diamond Jubilee celebrations.”

Abhijit Sawant


A musical programme was also organised at the event where Indian Idol and pop artiste Abhijeet Sawant performed on the auspicious occasion of Gudi Padva and Founders Day of the Greater Bombay Cooperative Bank (“Greater Bank”), a leading Scheduled Urban Cooperative Bank in India to get all its branches and offices certified with ISO 9001:2008.

Speaking on the occasion, Abhijeet Sawant, who called on all the kids in the audience on the stage, said, “It is heartening to perform for one of Mumbai’s oldest known reputed urban cooperative banks, Greater Bank. My playlist included a mix of popular Hindi and Marathi songs and the audiences comprising Greater Bank’s employees, clients and customers enjoyed the same a lot. I wish Shri Narendrakumar Baldota and the Greater Bank family all the best.”

Greater Bank proposes to offer 24 X 7 banking transactions & information solutions to all its customers through fully automated Lobby Banking at all branches across Mumbai, Navi Mumbai, and Thane districts. Greater Bank’s E-Lobby banking is the automated delivery of new and traditional banking products and services without the intervention of the bank staff. The 24 X 7 E-Lobby Services include cheque and cash deposit facility (Real Time with immediate receipt), cash withdrawals, passbook printing, statement printing, utility bills payments and the unique coin dispenser/ mobile recharge facility. This facility is over and above the 8 am to 8 pm banking and Sunday banking available at all branches. It proposes to add new branches and offsite ATMs to its network.

Mr. BVR Sarma, CEO, Greater Bank, added, “Greater Bank is in the process of creating a new Corporate identity. The new Greater Bank logo has been created keeping in mind the fact that our Bank has kept pace with the transition of changing aspirations and expectations of customers. I am proud to mention that Greater Bank has deployed dynamically evolving technologies, which have changed the face of Indian banking. Greater Bank’s new identity is a visual depiction of how we are amplifying our legacy strengths and combining them with new age contemporary paradigms to deliver greater value, greater service and greater prosperity to all our stakeholders.”

The new Greater Bank logo is the confluence of the two signs depicting the Bank’s ‘win-win’ operating philosophy. It ensures that both Greater Bank and its customers grow together and are cemented together by a strong bond of trust. The two arrows together also depict safe hands that guard the ever growing repository of resources depicted by the square in the centre. The new Greater Bank logo has been created by Cognito, a renowned and award winning firm.

Greater Bank offers an international banking experience in an Indian way. Greater Bank is a friendly neighbourhood bank that has the credibility and transparency associated with the best Indian and international banks present in India. Greater Bank continues to focus lending to small and medium businessmen, who generally do not get prompt and proper attention at bigger banks. The prospective borrowers approach Greater Bank because of its speed and transparency in sanctioning the loan.

Greater Bank also has an attractive hassle-free Gold Loan facility, whereby customers can instantly avail of a minimum amount of Rs. 10,000 upto Rs. 25 lakh with no documentation charges or processing fee* (conditions apply). It also offers loan against tangible securities, Housing and House Renovation Loans, Education Loans and Vehicle Loans amongst others.

It offers unique services such as Franking facilities at select branches; Locker facilities at all branches; Demat opening facility, Moneygram, Insurance and Mutual Funds distribution services.

Greater Bank has also launched the 24 X 7 Interbank Mobile Payment Service (IMPS) of the NPCI recently. IMPS service from Greater Bank assists customers to access their accounts as well as transfer/receive funds instantly to/from other bank accounts. Customers can avail Greater Bank’s ATM network facility at over 84,000 ATMs across member banks and sub-member banks nationwide as it has been linked to the National Payments Corporation of India's (NPCI) National Financial Switch (NFS), India's largest network of shared ATMs.

Greater Bank has grown to encompass every area of present day banking and has carved a distinct identity of being a leading socially conscious banking institution in Mumbai. It organizes several socially relevant health, education, recreation and leisure related activities amongst others for employees and customers.

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