Monday, March 12, 2012

INDIA IS THE LARGEST TOURISM SOURCE FOR KENYA



Indian travelers’ passion towards Kenya Safari
India emerges as largest tourism source market for Kenya Registers 24 % growth in Indian arrivals figures in 2011

17th February 2012 : India has become the primary source market for Kenya in Asia region with 58,986 Indian arrivals to the destination for the period January – December 2011. From year 2007 till 2011, there has been an overall growth of 70 % in the Indian arrivals, thus making it a highly potential market for Kenya. India has recently risen to be within the top 5 markets in tourist arrivals for Kenya.

Witnessing a remarkable growth in tourism from India, Kenya Tourist Board (KTB) organized a third consecutive Roadshow in Indian cities namely Mumbai, Bangalore and Kolkata. These three cities roadshow got a very good response from Indian travel trade and termed as a great success. Ms Jennifer Opondo, Head of Marketing, Kenya Tourist Board(KTB) lead the biggest delegation ever to India including people from Kenya Tourist Board, Kenya Wildlife Services and private travel trade who met over 500 Indian travel agents in India. Kenya Airways took active participation in the whole event. Mr. R.A Goenka, Hon Consul Republic of Kenya & Mr. Nasser Okoth from High Commission of Kenya also graced the evening in Mumbai with their presence. Kenya Tourist Board also participated in SATTE, India's largest B2B travel trade exhibition in New Delhi for the first time and received overwhelming response from Indian buyers and other visitors.

India ranks at number 5 amongst thelargest tourism generating source markets for destination Kenya. The main tourism inflow to Kenya are from the western India region including the cities of (Gujarat and Mumbai), followed by north region (Delhi) and rest the of India. We anticipate consistent forecast of 10% to 15% increase in Indian arrivals for the coming few years. There is a notable shift in tourism traffic from being just traditionally VFR (Visiting friends and relatives) to an increased number of leisure and business tourist arrivals. The incentive market has continued to grow and Kenya Tourist Board forecasts an even more accelerated growth in this segment. Indians love the Kenya safari and the tourism diverse product ranging from pristine white sandy beaches that are close to marine and national park at the Kenya coast to snow capped Mt. Kenya on the equator, the Great Rift Valley and its lakes teaming with bird life; and its wildly natural beauty. 

Kenya is not only the destination for adventure and wildlife safari but also the best destination for MICE, honeymooners and family holidays with various options of accommodations ranging from luxury to affordable neat and clean hotels.

MICE : Kenya is ranked 4th position in Africa by the International Congress and Convention Association (ICCA) official ranking hosting 19 high profile conferences last year. Kenya Tourism board is closely liaising with the newly created National MICE secretariat to unveil a marketing campaign to attract international conferences.

Honeymoon : For the honeymoon segment, Kenya’s diverse landscape is a perfect getaway retreat for couples and got romanticized with Prince William’s engagement with Kate in October 2010. Whether at the luxury tented camps, bush dinners, balloon safaris specialized and trained teams are on a stand by to kindle romance in Kenya.

Family : For the family segment Kenya offers just the right attractions and interesting experiences. Visit animal sanctuaries, conservation parks and animal orphanages, do game drives in any of the 64 game parks and reserves including 5 marine parks and the legendary Maasai Mara (the 8th new wonder of the world). Educate the kids right in the lap of nature with the beautiful landscapes and safaris and surprise them with opportunities to get close to animals at The Giraffe Centre in Nairobi or David Sheldrick Animal orphanage and Nairobi Safari Walk all in Nairobi.

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