Saturday, March 24, 2012


Nikon empowers its users with the launch of the simple, stylish and revolutionary ‘Nikon 1’ cameras in India

March 22, 2012: 
Zuhaib Khan

Nikon India today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the users and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

This revolutionary series includes two models- the Nikon 1 J1 and the Nikon 1 V1. With this latest offering, Nikon has pioneered a whole new category in the market, with cameras that cater to users who want to capture and share high quality images and videos effortlessly. The Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. The camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor.

In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF). 1

The New Nikon 1 J1 and Nikon 1 V1 Cameras with 4 new interchangeable lenses and World’s fastest continuous shooting and auto-focus system. 2 

Speaking at the launch occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India said, “The Nikon 1 series is truly a futuristic offering which is set to define and cater to a whole new set of consumers. This is indeed a landmark achievement for us and we are proud to introduce these ground breaking cameras to India. The new age way of expressing oneself is becoming more and more visual and this series was a culmination of understanding that trend, combined with 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology. Nikon 1 brand joins existing Nikon D-series digital-SLR cameras and the COOLPIX brand of compact digital cameras as the third brand in Nikon's digital camera arsenal.”

Also present at the launch, was Nikon’s brand ambassador and Bollywood actress Priyanka Chopra, who added “I love everything about the Nikon 1 series of cameras. They’re small, light, stylish and above else filled with the features that you usually find in the hi-end professional cameras. I also love the fact that these ‘pocket beauties’ come with interchangeable lens. All in all, I believe the great features of the Nikon 1 series will help me pursue my passion for photography while also making it a fun experience!”

About the Nikon 1 J1 and V1

The name itself was inspired by the idea of developing a completely new camera system that would be a leader in the digital age by starting from "0", and giving birth to "1".

With the Nikon 1 J1 moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

The Nikon 1 V1 is aimed at the user excited about creating amazing images and movies, and has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new M
ulti-Accessory Port for attaching options such as the new SB-N5 compact speed light, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

Some of the unique features that are common in both the cameras are Motion Snap Shot, Scene Photo Selector, Slow Motion Video Full HD and much more.

Price and Availability in India

The Nikon 1 J1 with 10-30mm VR kit lens will be available at a MRP of Rs. 29,950/-, while the Nikon 1 V1 with 10-30mm VR kit will be available at MRP of Rs 43,950/-. Both the models shall be available from next week onwards across pan India.

1. Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).
2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses
Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

About Nikon India

Nikon India distributes, markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of industrial products. These include microscopes and technical measuring instruments. The digital SLR range comprises of 10 models ranging from 32,950 to 524,950 while the COOLPIX range will be having 19 models ranging from 4,990 to 23,950 and 82 bright and energetic colors to suit the color preferences of Nikon customers.

With offices in Mumbai, Kolkata and Bengaluru, Nikon is strengthening its distribution network all across India. The company has established total of 22 ASCs (authorized service centers) and 50 Nikon Collection Centres for complete service support of Nikon customers by FY 2011-12. Nikon has also set up more than 92 COOLPIX and D-SLR zone pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

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